NAZARA

The company is the leading India based diversified gaming and sports media platform with presence in India and across emerging and developed global markets such as Africa and North America, and offerings across the interactive gaming, eSports and gamified early learning ecosystems including World Cricket Championship (WCC) and CarromClash in mobile games, Kiddopia in gamified early learning, Nodwin and Sportskeeda in eSports and eSports media, and Halaplay and Qunami in skill-based, fantasy and trivia games.

The company’s goal is to cater to billion plus mobile internet players across emerging markets who have embraced social multiplayer interactive gaming as the foremost form of entertainment. The company seeks to achieve this by providing interactive mobile games, eSports content and gamified early learning apps which are entertaining, locally relevant and result in positive engagement and longer retention of users of company’s platform. Given the company’s market-first position in India across sports simulation and eSports, it is well placed to leverage the opportunity that interactive mobile games, eSports content and gamified early learning apps offer. Its effort has been to grow revenue and profitability concurrently by leveraging its capabilities of in-house content creation, game engine development, technology stack development, its relationships with other participants in gaming ecosystems and its skilled leadership.

Business area of the bank 

Nazara Technologies is a leading mobile game company in India. The company offers a range of diversified gaming products across the Interactive gaming, eSports, and gamified early learning ecosystem across emerging markets i.e. India, Africa, South East Asia, Middle East, and Latin America.

Major events and milestones

• 2004: Launched java games pay per download with BPL and Hutch.
• 2004: Signed an exclusive agreement with Sachin Tendulkar for three years.
• 2005: First round of investment by WestBridge.
• 2005: Signed an exclusive agreement with M.S. Dhoni.
• 2006: Commenced work with telecom operators such as Tata Teleservices Limited and Vodafone.
• 2007: Second round of investment from WestBridge.
• 2007: Commenced work with Bharti Airtel, one of our telecom partners.
• 2008: Signed an exclusive wireless content distribution agreement with Electronic Arts Asia Pacific Pte Ltd. to market, distribute, reproduce and sublicense its contents in India through specified distribution channels.
• 2009: Launched the subscription based ‘Games Club’ model on Reliance Communications Infrastructure Limited.
• 2011: Commenced business operations in the Middle East and established an office in Dubai.
• 2013: Commenced business in Zambia, Uganda, Nigeria, Singapore, Mauritius and Kenya.
• 2015: Commenced the Freemium business in India.
• 2015: Signed licensing deal with Virat Kohli and Hrithik Roshan and executed exclusive licensing agreement for Chota Bheem.
• 2017: Acquisition of 52.38% the paid-up equity share capital of Next Wave.
• 2018: Acquisition of 54.99% the paid-up equity share capital of Nodwin Gaming and launch of eSports business of the Company.
• 2019: Acquisition of 100.00% of the paid-up equity share capital of CrimzonCode
• 2019: Acquisition of 62.53% of the paid –up equity share capital of Sports Unity.
• 2020: Acquisition of 50.91% of the paid-up equity share capital of Paper Boat.
• 2021: Investment of Rs 1,000.00 million by Instant Growth Limited in Company.
• 2021: nvestment of Rs 1,098.46 million by Krafton, Inc. into Nodwin Gaming.