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Lovable Lingerie Limited was originally incorporated as Hybo Knit Private Limited on September 29, 1987. The name of the company was subsequently changed to Lovable Lingerie Private Limited on November 30, 1995 and changed to public limited company pursuant to the special resolution passed by the members of the company on February 8, 2010. The company has filed an application with the RoC dated August 21, 2010 for rectification of the company’s name from “Lovable Lingeries Limited” to “Lovable Lingerie Limited”. From the date of commencement of commercial operations of the company, the production capacity of the company has increased from an initial installed capacity of 70,000 pieces per annum to manufacture brassieres and panties to 67.50 lacs pieces per annum to manufacture brassieres and panties. Its registered office and corporate office is located at A - 46, Street No. 2, MIDC, Andheri (East), Mumbai - 400 093, Maharashtra, India.

Business profile:

Lovable Lingerie Limited is one of India’s leading women’s innerwear manufacturers. Its products include brassieres, panties, slips / camisoles, home wear, shape wear, foundation garments and sleepwear products. On December 26, 1995, the company was licensed the brand “Lovable” from Lovable World Trading Company, USA. Subsequently, by an agreement dated December 23, 2000, the company acquired the brand “Lovable” from Lovable World Trading Company, USA on an exclusive basis for the territories of India, Nepal, Sikkim and Bhutan. The innerwear products manufactured under the brand “Lovable” cater to the premium segment market in India.

Lovable and Daisy Dee are its flagship brands. Its brand Lovable is amongst the top three most preferred brand in women’s innerwear in India. As part of its growth strategy, the company has diversified their portfolio of brands and acquired brands like “Daisy Dee” from Maxwell Industries Limited through a memorandum of understanding dated March 18, 2004 to cater the mid segment market in India and also acquired the brand “College Style” from Levitus Trading Limited, Hong Kong through a deed of assignment dated March 17, 2009 to cater to the young segment of India. The company has also in the past marketed the “Vanity Fair” brand of women’s innerwear garments, which was licensed from VF Corporation Inc., USA.

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