Jyothy Laboratories Limited began its journey in 1983 with a single product – Ujala Supreme – in the fabric whitener category. The product was woven around a unique proposition. An iconic jingle ‘Aaya naya Ujala, chaar boondo waala’ was created to market this product. The message to the consumer was that now spotlessly clean clothes were possible by using only four drops of Ujala Supreme. Over the years, the company invested in market and product research to diversify into various household product categories such as insecticides, fabric stiffeners and soap, leading to the launch of successful products like Ujala, Maxo and Exo.

A turning point was reached in 2011, with the company’s acquisition of a controlling stake in Henkel India, the local arm of the German FMCG giant Henkel AG & Co. This business association widened the company’s opportunity landscape as consumer business segments of Jyothy Laboratories and this global giant were clubbed. The company’s pan India presence covers many manufacturing facilities and two research and development centres. Most of the company’s plants are proximate to major consumption centres and tax-friendly zones.

Business area of the company

The company is in the business of meeting the everyday needs of consumers by creating well-packaged and technologically advanced products in four segments of the fast-moving consumer goods industry. It has offerings in fabric care, dish wash, household insecticide and personal care. Its brands are household names such as Ujala, Henko, Exo, Pril, Maxo and Margo. It is also in the business of laundry services.

Jyothy Labs Ltd.

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