ICICI Prudential Life Insurance Company Ltd. (ICICI Prudential Life) is promoted by ICICI Bank Limited and Prudential Corporation Holdings Limited. ICICI Prudential Life began its operations in the fiscal year 2001 and has consistently been amongst the top companies in the Indian life insurance sector.

In FY 2015 ICICI Prudential Life became the first private life insurer to attain assets under management of `1 trillion. ICICI Prudential Life is also the first insurance company in India to be listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE). At ICICI Prudential Life, it operates on the core philosophy of customer-centricity. It offers long term savings and protection products to meet different life stage requirements of its customers. It has developed and implemented various initiatives to provide cost-effective products, superior quality services, consistent fund performance and a hassle-free claim settlement experience to its customers. ICICI Prudential Life Insurance Company is a Mumbai based largest private sector life insurer in India.

Business area of company

ICICI Prudential Life Insurance Company offers a range of life insurance, health insurance and pension products and services to its customers. It offers the products and services through an extensive multi-channel sales network across India, including through the branches of bank partners, individual agents, corporate agents, employees, offices and its website.

Awards and accreditations

2014

Its brand campaign ‘AchcheBandeh’, was awarded the ‘Silver Effie’ in the financial services category.
1st prize for Innovation at the Qimpro Awards, 2014.
Ranked as one of the best brands in the BFSI sector as per ‘BrandZ Top 50 Most Valuable Indian Brands 2014’, a study conducted by Millward Brown and published by WPP.

2015

Ranked as one of the best brands in the BFSI sector twice in a row as per ‘BrandZ Top 50 Most Valuable Brands 2015’, a study conducted by Millward Brown and published by WPP.

2016

Ranked as one of the best brands in the BFSI sector three times in a row as per ‘BrandZ Top 50 Most Valuable Brands 2016’, a study conducted by Millward Brown and published by WPP.
Its brand campaign ‘AchcheBandeh’, was awarded the ‘Silver Effie’ in the financial services category.
iProtect Smart recognised for its innovation and voted as the ‘Product of the Year 2016’.

2017

Ranked four times as one of the most valuable Life Insurance brands in India as per ‘BrandZ Top 50 Most Valuable Indian Brands 2014, 2015, 2016 and 2017’. Ranked as the no. 1 brand in the ‘Top Riser’ category, i.e. the brand with the highest increase in Brand Value, as per ‘BrandZ Top 50 Most Valuable Indian Brands 2017’.

2018

‘Life Insurance Provider of the Year’ - ‘Gold Award’ by Outlook Money Awards 2018.
ICICI Pru iProtect Smart the ‘Best Term Insurance Provider of the Year’ by Money Today Financial Awards 2017-18.
ICICI Pru Heart/Cancer Protect voted ‘Product of the Year 2018’ in the life insurance category by Product of the Year (India) Private Limited.
‘Best Customer Orientation in Life Insurance’ by Emerging Asia Awards 2018.
‘Best Life Insurance Company of the Year’ by Emerging Asia Insurance Awards 2018.
‘Best Growth in Life Insurance’ by Emerging Asia Awards 2018.
‘Best Insurance Firm of the Year 2018 - Life Insurance’ for the highest Persistency and Claim Settlement Ratio at the Moneycontrol Wealth Creator Awards.
‘Amiable Insurer’ in the Life Insurance Large category for one of the highest Persistency Ratio & low Grievance Ratio at the 5th Economic Times Insurance Summit Awards 2018.
‘Sales Champion’ in the Life Insurance - Large category for robust and diversified distribution network at the 5th Economic Times Insurance Summit Awards 2018.
‘Life Insurance Company of the Year’ by Insurance India Summit & Awards 2018.
‘Certificate of Merit’ for the FY2017-18 Annual Report in the Insurance Sector category by the South Asian Federation of Accountants (SAFA).
‘ISO 22301:2012 Certificate’ for business continuity preparedness, to deliver and support insurance products and customer service.
‘AchcheBandeh’ brand campaign was awarded the ‘Silver Effie’ in the financial services category.

2019

ICAI Award for Excellence in Financial Reporting for the FY2018-19 Annual Report.
Ranked amongst the top 3 Companies in Indian Corporate Governance Scorecard.
League of American Communications Professionals LLC (LACP) awarded ICICI Prudential Life Insurance Company Limited with Gold Award for excellence for the development of ICICI Prudential Life Insurance Company Annual Report 2018-19.
ICICI Prudential Life Insurance Company Annual Report 2018-19 was ranked at 54 worldwide among the entries received by League of American Communications Professionals LLC (LACP).
Ranked as one of the most valuable brands in India six times in a row by ‘BrandZ Top 75 Most Valuable Brands 2019’, a study conducted by Millward Brown and published by WPP.
‘Life Insurance Company of the Year’ at the 4th Annual Insurance India Summit & Awards 2019.
‘Best Innovation and Diversification introduced by the Company in a Year’ by Emerging Asia Awards 2019.
Adjudged ‘Best Risk Management Strategy of the Year - Life Insurance’ by Emerging Asia Awards 2019.
ICICI Pru iProtect Smart voted ‘Product of the Year 2019’ in the life insurance category by Product of the Year (India) Private Limited.

2020

Awarded the ‘Claims & Customer Service Excellence Awards’ in the Life Insurance Category by FICCI.
‘Customer Service Company of the Year’ by India Insurance Summit & Awards 2020.
‘Best Alternative or Digital Payments Program of the Year’ by the Customer Fest Leadership Awards 2020.

Major events and milestones

2001 - The Company started operations.
2002 - Crossed the mark of 100,000 policies.
2005 - Crossed the mark of 1 million policies.
2008 - Crossed the mark of 5 million policies.
2008 - Crossed receipt of 100 billion of total premium.
2008 - Crossed 250 billion of assets under management.
2010 - Established Subsidiary for the purposes of undertaking pension funds related business.
2010 - The Company turned profitable - registered profit of 2.58 billion.
2010 - Crossed 500 billion of assets under management.
2012 - Started paying dividends.
2015 - Crossed Rs 1 trillion of assets under management.
2017 - First insurance company in India to list on NSE and BSE.
2019 - ICICI Prudential Life Insurance has tied up with Paytm to distribute its term insurance plan ‘ICICI Pru iProtect Smart’.
2019 - ICICI Prudential Life Insurance has launched ICICI Pru Precious Life, the industry's first term plan specifically designed for customers who find it difficult to get access to life cover due to existing health conditions.
2020 - ICICI Prudential Life Insurance has entered into a corporate agency agreement with NSDL Payments Bank, a subsidiary of National Securities Depository.

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