Hercules Hoists, a part of the Bajaj group, one of the India’s prime business houses was established in 1962 is a manufacturer of material-handling equipment. It has a diverse product range that encompasses chain pulley blocks, electric hoists, cranes, etc. that fulfills the storage, retrieval and material handling needs of companies around the world.

The ISO 9001:2000 certified company offers products including chain pulley blocks, wire rope hoists, trolleys, chain electric hoists, EOT/HOT cranes, light profile crane systems, stacker cranes, lever hoists, winches and roll out racks. It has a modern manufacturing facility in Mumbai equipped with an up-to-date machine shop and rows of assembly lines and testing equipment.

HHL has set up a sprawling factory at Mulund, Mumbai where it manufactures its range of products. It utilizes a state-of-the-art machine shop, ultra modern assembly lines and accurate testing equipment. With a workforce of over one hundred workmen and 87 staff comprising officers and engineers, the company enforces strict quality control at every stage of the manufacturing process - right from selection of raw material to the inspection of the finished product.

Towards the goal of reaching a global market, Hercules Hoists Ltd. has specially set up a marketing division, headed by general manager- marketing and supported by business facilitators station at strategic locations for direct interaction with customers. Its products are now marketed through out India by 45 authorized marketing associates and network of dealers, representatives and liaison agents. It registered sales of nearly Rs. 300 million for the current financial year, making it the undisputed No. 1 brand with the largest market share. The company has also made its mark on the global scene by supplying material handling equipment to European, Middle East, Africa and South East Asian Countries.

The company sells its products under the brand name Indef. The whole range of INDEF material handling equipment manufactured by Hercules Hoists Limited. The marketing division has a network of 45 authorized marketing associates, 100 dealers, service agents and liaison agents across India. It has appointed business facilitators at several strategic locations to facilitate business transactions and to estimate customer application needs. The client list includes state electricity boards like MESB and BSES; automobile majors like Telco and Mahindra & Mahindra; steel plants like Bokaro and TISCO; and cement companies like L&T and ACC and several others.

Products range of the company includes:

Hercules Hoists Ltd.

Yuken India Ltd.

United Drilling Tools Ltd.

Marine Electricals (India) Ltd.

International Conveyors Ltd.

The Anup Engineering Ltd.

Macpower CNC Machines Ltd.

Skipper Ltd.

Revathi Equipment Ltd.

Windsor Machines Ltd.

Walchandnagar Industries Ltd.

Mahindra EPC Irrigation Ltd.

Mazda Ltd.

Jash Engineering Ltd.

Eimco Elecon (India) Ltd.

HDFC Bank Ltd.

ICICI Bank Ltd.

ITC Ltd.

Reliance Industries Ltd.

Tata Motors Ltd.

Market Cap	612 Cr		EPS	4.9		High	189.5
Stock P/E	39.1		Net Profit Margin	NA		Low	185

Market Cap	612 Cr	ROE	19.6%
P/E Ratio(TTM)	39.1	EPS(TTM)	NA
P/B Ratio	0.9	Dividend Yield	1.4%
Industry P/E	43.8	Book Value	208.3
		Face Value	1.0

HERCULES