GOCOLORS

Go Fashion (India) is a women’s bottom-wear brand in India. It is engaged in the development, design, sourcing, marketing and retailing a range of women’s bottom-wear products under the brand, ‘Go Colors’. It is among the few apparel companies in India to have identified the market opportunity in women’s bottom-wear and has acted as a ‘category creator’ for bottom-wear. It was the first company to launch a brand exclusively dedicated to women’s bottom-wear category and have leveraged this advantage to create a direct-to-consumer brand with a diversified and differentiated product portfolio of premium quality products at competitive prices.

The company offered one of the widest portfolios of bottom-wear products among women’s apparel retailers in India in terms of colours and styles, as of July 2021. Its bottom-wear products, which include churidars, leggings, dhotis, harem pants, patiala, palazzos, culottes, pants, trousers and jeggings, are sold across multiple categories such as ethnic wear, western wear, fusion wear, athleisure, denims, plus sizes and girls wear making its portfolio ‘universal’ and for every occasion. It designs its products to cater to women across all age groups and girls and fits that are suitable to various body types and physiques. These factors, coupled with the lack of seasonality, ensure that its portfolio is resistant to redundancy from fashion trends.

Business area of the company

The company is engaged in the development, design, sourcing, marketing, and retailing of a range of women's bottom-wear products under the brand, 'Go Colors'.

Key awards, accreditations and recognition

• 2016: The company received ‘Images Retail Award’ for Images most admired retailer of the year - oncept Stores.
  
• 2019: The company received ‘Transforming India Retail Award’ for transformational contribution to Indian apparel and retail industry.
  
• 2019: The company received ‘Sustaining Enterprise of the Year’ at the TIECON, Chennai.
  

Major events and milestones

• 2010: Incorporation of the company.
  
• 2011: Opening of first Kiosk in Chennai.
  
• 2014: Investment by Sequoia Capital India Investments IV.
  
• 2014: Opening of the first store in Chennai.
  
• 2018: Investment by India Advantage Fund S4 I.
  
• 2020: Crossed the 400th store milestone with presence across 100 Cities.