Force Motors was established in 1958 by N. K. Firodia, with the vision to provide affordable commercial transport for the masses by harnessing the best available technology and offering economical, reliable and efficient products. Currently, its range includes Small Commercial Vehicles (SCV), Multi-Utility Vehicles (MUV), Light Commercial Vehicles (LCV), Special Utility Vehicles (SUV) and Agricultural Tractors.

Force Motors is fully vertically integrated, making its own engines, chassis, gear boxes, axles, bodies etc. for the entire product range. It provides appropriate solutions for transport - both goods, as well as passenger - rugged, reliable and efficient transport solutions for every need - rural or urban, long distance or local, over good roads or bad tracks. The company continues in the founder's vision of providing efficient, utilitarian vehicles that empower the individual entrepreneur to meet his and the country's ever changing needs.

Business area of the company

The company is a fully vertically integrated automobile company, with expertise in design, development and manufacture of the full spectrum of automotive components, aggregates and vehicles. The company's product range includes Tractors, Three wheelers, Light commercial vehicles, Multi Utility Vehicles and Heavy commercial vehicles.

Company’s brands

Traveller Monobus
Traveller
Trax
Gurkha
Balwan
Kargo King

Milestones

1958: Production of Tempo 3 Wheeler ‘Hanseat’
1964: Production of Viking Petrol LCV
1972: Production of Metador Diesel LCV
1987: Production of Tempo Traveller
1997: production of Engines for MBIL & Technical Collaboration with ZF for tractor transmission
2003: Collaboration for production of trucks and busses
2004: Technical collaboration for manufacturing of heavy gear boxes
2015: Production of BMW Engines
2016: Production of Mercedes Engines
2018: Joint Venture with Rolls Royce Power system for the production of series 1600 engines
2019: Force Motors launched Gurkha Xtreme
2019: Force Traveller Citibuses Inducted Into BEST Fleet
2020: Force Motors invests Rs 1,000 crore on 11-18 seater LCV platform
2020: Force Motors invests Rs 1,000 crore on next gen platform

Company	Market Price	MCAP(Cr)	P/B	P/E	EPS	ROE
FORCEMOT	1795(4.4%)	2,264	1.3	14.9	-6.2	-6.5
SMLISUZU	1084.6(-0.7%)	1,581	10.3	79.7	-16.4	-47.8
TATAMTRDVR	271.7(1.2%)	13,712	NA	NA	NA	NA
ASHOKLEY	146.3(0.3%)	42,809	5.1	31.0	4.5	-8.2
TATAMOTORS	526.9(1.6%)	1,72,315	7.7	63.2	1.2	-22.5

Peer Comparison