Britannia Industries Limited is a company domiciled in India. The company has been incorporated under the provisions of Indian Companies Act and its equity shares are listed on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) in India. The company is primarily involved in manufacturing and sale of various food products.
The company is among the most trusted food brands, and manufactures India’s favorite brands like Good Day, Tiger, NutriChoice, Milk Bikis and Marie Gold which are household names in India. Britannia’s product portfolio includes Biscuits, Bread, Cakes, Rusk, and Dairy products including Cheese, Beverages, Milk and Yoghurt.
1892: Britannia was established in Kolkata with an investment of Rs. 295.
1910: With the advent of electricity, operations were mechanised.
1918: The Company was incorporated on March 21, as a Public Limited Company under the Indian Companies Act, VII of 1913. The company manufactured bakery and soyabean products and exported cashew kernels and sea food products.
1921: Industrial gas ovens were imported to increase production.
1924: A new factory was established at Kasara Pier Road in Mumbai.
1939-45: A large part of the Company's production was diverted to war effort on account of World War II and at times as much as 95% of the total capacity was booked for the production of Service Biscuit.
1952: The Calcutta Factory was shifted from Dum Dum to spacious grounds at Taratola Road in the suburbs of Calcutta. During the same year automatic plants were installed there and later in Mumbai in 1954.
1954: Development of high quality sliced and wrapped bread in India was pioneered by the company.
1955: Britannia Launched Bourbon Biscuits.
1963: Britannia cakes hit the markets.
1975: Britannia takes over biscuit distribution from Parry's
1976: Britannia Bread is introduced in Calcutta and Chennai
1978: The Indian share holding in the company crosses 60%
1979: With effect from October 3, the name of the Company was changed from the Britannia Biscuit Company Limited, to Britannia Industries Limited.
1980: The Company signed a 10 year technical collaboration agreement with Nebico Private Limited, Nepal, for the supply of know-how relating to manufacturing, packaging and marketing of biscuits and selection of plant and machinery.
1983: Sales cross Rs. 100 crore.
1986: The turnover increased by 19.4% over the previous year to Rs 192.15 crores. Good Day, a new biscuit launched during the year met with good response.
1987: In (16 months), the total sales turnover increased on an annualised basis by 38.7% over the previous year. Increase in sales of bakery and soya products divisions and higher cashew exports helped to realise higher sales. With the introduction of some more brands during the year, the total biscuit brands of the bakery division reached 27. The soya products division introduced a range of extruded products under the brand name VITAL FEAST.
1989: The Company launched new brand of biscuit, namely, ‘CIRCUT'. Another brand PURE MAGIC was extended nationally and pista badam was added to GOOD DAY range of biscuits. The Executive Office of the company moves to Bangalore.
1990: Two new brands of biscuits, Elaichi Cream and Petit Beurre are launched. A new Cashew Badam variant of the brand Milk Bikis and Pure Magic biscuit vanilla flavour is launched.
1992: Britannia celebrates it Platinum Jubilee
1993: The Wadia Group acquires a claim in the company and becomes an equal partner with Group Danone. Britannia also launches Little Hearts and 50-50 biscuits.
1994: Annual volume produced crosses 1 lakh tonne of biscuits. This year Britannia launches Baker's Choice and Thinlite - aimed at the health conscious consumer.
1995: Britannia identifies a new mission - to make every 3rd Indian a Britannia consumer. It also changes its Corporate identity to ‘Eat Healthy, Think Better’
1996: Britannia Marie Gold and Milk Bikis Milk Cream perform exceptionally well in the market and the company's profits improve despite the slow down in the economy.
1997: Britannia launches its Dairy products. Britannia also launches Tiger biscuits, Chekkers and Jim Jams.
1998: The company launches Half/Half, a soft cake filled with cream in two variants, chocolate-vanilla and vanilla-orange.
1999: Britannia launches its brand of flavoured milk and the famous Britannia Encyclopaedias.
2000: Britannia Industries launches the hugely successful campaign `Britannia Khao, Cricketer Ban Jao'. It also launches the product Vita Mariegold in this year. Britannia also launches Milkman Lassi and Mlikman Cold Coffee. Britannia was voted in Top 300 small companies by Forbes Global.
2001: Britannia Industries launches Britannia Milkman Milk in Delhi. Britannia is acknowledged as No.1 food brand of India by Economic Times Brand Equity survey.
2002: Britannia Industries Limited announced on March 26, 2002 that it has entered into a joint venture with the Fonterra Cooperative Group, New Zealand's biggest company and one of the leading dairy co-operative groups in the world. Britannia's new COO is Nikhil Sen.
2004: Britannia was accorded the status of being a 'Superbrand'. Volumes crosses 3, 00,000 tonnes of biscuits. Good Day adds Choconut to its range.
2005: Relaunches the brand Tiger, with the highly successful slogan - 'Swasth Khao, Tiger Ban Jao' and also launches 50-50 Pepper Chakkar.
2007: Britannia industries formed a joint venture with the Khimji Ramdas Group and acquired a 70 percent beneficial state in the Dubai-based Strategic Foods International Co. LLC and 65.4% in the Oman-based Al Sallan Food Industries Co. SAOG. Britannia launches NutriChoice - the first of its kind of biscuits in India - with no added sugar.
2009: Britannia takes full control of Daily Bread. Britannia New Zealand Food (BNZF) became a BIL subsidiary after BIL bought out New Zealand's Fonterra from the existing joint venture. BNZF was renamed Britannia Dairy Private Limited (BDPL). Britannia became the first Bakery brand in India to remove trans-fats from 99.9% of its products. Wadia Group became the largest shareholder in BIL after acquiring stake holdings from Group Danone.
2010: Britannia Industries Limited has appointed Dr. Vijay L. Kelkar as an additional Director on the Board of the Company with effect from May 28, 2010.
2011: Britannia received the Most Respected Company Award 2011 from Businessworld. Bourbon received the Most Popular Confectionery Product Preferred By Youth (Biscuit) Award.
2012: Britannia was awarded the Global Performance Excellence Award (GPEA) by Asia Pacific Quality Organization (APQO).
2013: 'Experience of Health' with Nutrichoice. Britannia brings home the goodness of golden, sun-kissed wheat with its all new NutriChoice Crackers Range.
2014: Chunkies Tie-up with Amazon. An exclusive tie-up with Amazon for the launch of its latest product Good Day Chunkies, a super-premium chocolate chip cookie.
2015: Britannia Bourbon turns 60. Britannia Bourbon, India's first premium chocolate biscuit completes 60 glorious years.
2016: Britannia launches Cake Biscotti, India’s first ever classic 'Bridge' product combining the best of the world of a cake and that of a cookie.
2017: Britannia-Chipita JV. Entered into a joint venture agreement with Chipita S.A., a Greek company, for the manufacture and sale of ready to-eat delicious croissants.
2018: Britannia launches first exports-only facility in Gujarat.
2018: Britannia opens manufacturing units in new geographies as part of global expansion plan.
2020: Britannia Industries launches WhatsApp-based Store Locator service.
2020: Britannia Industries teams up with Dunzo on home delivery of food essentials.