Bajaj Finance (BFL) is a deposit-taking Non-Banking Financial Company (NBFC-D) registered with the Reserve Bank of India (RBI). It is a subsidiary of Bajaj Finserv. The company is engaged in the business of lending and acceptance of deposits. The company has a diversified lending portfolio across retail, SMEs and commercial customers with a significant presence in urban and rural India. It accepts public and corporate deposits and offers variety of financial services products to its customers.

The company has implemented various Machine Learning (ML) models in addition to classical logistic regressive models. It is also investing deeply in Artificial Intelligence (AI) for new acquisition and propensity management. These state of-the-art technologies enable decision engines with real time processing capabilities. These also enable unique customer propositions like ‘get now’ and ‘straight through processing’ to constantly push towards a smoother and frictionless experience for its customers. While doing so, BFL is conscious of customer’s privacy and ensures customer consent is obtained for any cross-sell offerings.

BFL has been at the forefront of technology adoption among NBFCs, and has continuously leveraged existing and emerging technologies to launch new products, enhance customer acquisition and servicing processes along with simplifying the back-office. In doing so, it has invested in tools, technologies and practices for robust and expeditious ‘Development-toOperations’ implementation to enable delivery of applications and services at a high velocity. To facilitate rapid development and operational use of technology, BFL has restructured its technology organisation by hosting development, operations, quality assurance and security teams in a single unit to deliver fully integrated and tested application lifecycles.

Business area of the company

Bajaj Finance is one of the largest players in the burgeoning consumer finance segment in India and a pioneer in introducing interest-free EMI finance options in many categories, ranging from consumer durables to lifestyle products to groceries. Apart from consumer finance, the company also has substantial business penetration in SME, commercial and rural lending. It has deeply invested in Application Programme Interface (API) to integrate specialized applications with customer facing interfaces like web portals, app infrastructure and BOTS on to a micro services architecture supported by platform as a service (PaaS) infrastructure.

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