Bajaj Electricals Limited (BEL), a globally renowned and trusted company is a part of Bajaj Group. Bajaj Electricals business is spread across - Consumer Products (Appliances, Fans, Lighting), Exports, and EPC (Illumination, Transmission Towers and Power Distribution). The company is scattered in different parts of the country. It also has presence in premium home appliances and cookware segments with brands like Morphy Richards and Nirlep.

But to know Bajaj Electricals, one must understand its core principles. It get a Gandhian set of values by its founding father, Jamnalal Bajaj which its current leaders follow and aim to carry forward, as a legacy. Its tagline 'Inspiring Trust' is a value it’s strongly associate with and try to fulfil in its everyday endeavours. Apart from work, it brings change in the society through its philanthropic work. The company’s Corporate Social Responsibility (CSR) division rests on sustainability, gender diversity, employee volunteering and community outreach programmes.

To increase its footprint globally and in India, the company has partnered with reputed brands from across the world to give you the best possible services. BEL has marketing arrangements with and Securiton of Switzerland for Luminaires, Delta Controls of Canada for Integrated Building Management Systems, Greystone of Canada and Magnum Energy of the USA for Wired and Wireless Sensors, DiUSA and Midea of China for Fans, and Morphy Richards of UK for Appliances. Bajaj Electricals has also invested in Starlite Lighting for manufacturing energy-saving lamps (CFL).

Business area of the company

The Company is engaged in the business of Consumer Products (Appliances, Fans, Lighting), EPC (Illumination, Power Transmission and Power Distribution) and Exports.

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