About the Company

Action Construction Equipment (ACE) Company was promoted by Vijay Agarwal and his wife Mona Agarwal. It was incorporated on January 13, 1995 as a ‘Private Limited Company’ and was converted into a ‘Public Limited Company on October 4, 2005.

Action Construction Equipment Limited is the leading mobile crane manufacturing company in India, which has progressed all along to become a professionally managed ISO 9OOI Certified company. ACE is promoted by a technocrat, assisted by a team of experienced managers and engineers.

The company is more than a decade old enterprise and started with manufacturing of Hydraulic Mobile Cranes of different capacities under the brand name of ‘ACE’ at industrial township of Faridabad. ACE equipment is being successfully used in many industrial sectors like infrastructure, construction, roads, engineering industry, coal mines, chemical and fertilizer plants, power stations, ports, heavy project engineering industry, railways, cement industry, oil industry, defence etc. to name a few. ACE range of cranes can be adapted to satisfy a vast range of possible applications due to their versatility.

ACE products are supported by an all-India sales and service dealers network located at all the major locations. These outlets are fully equipped to provide genuine spare parts and services by company trained engineers. These dealership outlets are further supported by a dedicated product support division located at Faridabad and company offices located at Delhi, Mumbai, Chennai, Kolkatta, Vizag, Raipur, Ranchi and Trichy. It ensures the fastest supply of spare parts and services, which is unmatched in the industry.

In its endeavor to grow the business and offer quality products, the company has entered into series of marketing tie-ups with leading foreign companies like Autogru PM-Italy, Zoomlion-China, Maber-Italy, Tigieffe SRL-Italy, which facilitate the availability of latest technology and machines from around the world

The company has sold its equipment to most of the leading private and government sector companies in India such as Reliance Industries Ltd., Mumbai, Punj Lloyd Limited, New Delhi , ACC Limited, (M.P.) , Cimmco Birla Limited , Shapoorji Pallonji Co. Ltd., Mumbai, Central Coalfields Ltd., Ranchi , Western Coalfields Ltd., Nagpur , South Eastern Coalfields Ltd., Bilaspur, Northern Coalfields Ltd., Singrauli, S.C.C.L., Kothagudem Colleries , Jyoti Structures Ltd., Nasik, Express Crane Hiring Co., Baroda, Grasim Industries Limited, Dharwad, Humphreys & Glasgow Consultants Ltd., Mumbai, Steel Products Ltd., New Delhi, etc. Products of the company are also being exported to U.A.E., Qatar, Sultanate of Oman, Kuwait, South Africa, Kenya, Nigeria, Mauritius, Sri Lanka, Nepal, Bhutan, Bangladesh, Singapore and Portugal.

The company has an in-house R&D department, which has been working consistently for improving and upgrading the existing range of products and continuously working towards developing new products.

Product Range of the company includes:

  • Hydraulic Mobile Pick-n-Move Cranes -- it include 3X, Rhino-60, 90 and 120, 12XW, 15XW,20XW
  • Forklift Truck
  • Loaders including Front end loaderFEL-75, Backhoe loader
  • Tower cranes -- Mobile Tower Crane-2418 and 3625
  • Aerial Work Platforms
  • Mast Climbing Platforms / Lifts
  • Lorry Loaders / Truck Mounted Cranes
  • In 2011 the Company Launched new Model 15XW E -ACE launched its new generation pick & carry cranes models.


  • The company has been awarded with CNBC TV18 Emerging India Award in the “Infrastructure” Category for the year 2006 sponsored by ICICI Bank and powered by CRISIL.
  • ACE has been certified as an ISO 9001 company by CVI.
  • In 2008 the company signed a Memorandum of Understanding with a Chinese company
Parent OrganizationAction Construction Equipment Ltd.Managing DirectorVijay Agarwal
Founded1995NSE SymbolACE