Page Industries Limited was incorporated in the year 1995 with the key objective of bringing the innerwear brand ‘Jockey to India. The core values of the brand include youthfulness, fun, quality, value, confidence and innovation. The company has introduced a wide range of quality products for men, women and children as well as innovative marketing concepts such as display modules aimed at enhancing the consumer’s involvement with the purchase.

The company commenced operations in the year 1995 in Bengaluru with the manufacturing, distribution and marketing of Jockey products. The company has added to its profile by entering into license with ‘SPEEDO’, globally known International brand for swim wear.

Jockey is the company’s flagship brand and a market leader in the innerwear category. Page Industries and Brand Jockey have pioneered the innerwear industry on many fronts. The company has established the premium segment in the innerwear category in India through brand Jockey. The introduction of high quality products coupled with an organized and extensive network of distributors pan India has created a paradigm shift in the way consumers perceive innerwear in the country.

Jockey took the bold stance of changing the rules of retailing innerwear two decades ago. Modules and Fixtures for product display, attractive Box Packaging and Lifestyle Point-of-Sale imagery ensured the category was brought ‘out of the closet’ using first of its kind international brand communication. Jockey was also the first innerwear brand in India to set up Exclusive Brand Outlets across the country. As of September 2017, the brand has 384 Exclusive Brand Outlets across India with 286 stores on high streets and 98 stores in shopping malls with heavy footfalls. These stores reinforce the legacy of brand Jockey and allow it to showcase its complete range of products in Innerwear, Athleisure and Sportswear for men, women and kids.

Speedo International Limited appointed Page Industries as their sole licensee for the manufacturing, marketing and distribution of the Speedo brand in India. The vision of Speedo is to ‘inspire people to swim; with Speedo.’ The mission of Page Industries is to be the number one swimwear brand in the country in terms of both market share and profitability.

Business area of the company

Page Industries’ brand Jockey has pioneered the innerwear industry on many fronts. The company has established the premium segment in the innerwear category in India through brand Jockey.

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